Refined and Braun Classic Analog Alarm Clock - Black (Model BC12B)

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Braun's Design Philosophy: Rooted in the Bauhaus Movement

Braun's design ethos, embodied in the concept of "less, but better," has its origins in the Bauhaus movement. However, it was Braun and Dieter Rams who truly cultivated a mindset of order, clarity, and simplicity, and applied it to the design of electrical appliances. For six decades, Braun's humanistic approach to design has inspired designers and companies around the world.

Introducing the Braun Classic Analogue Alarm Clock

In 1971, Braun took its first steps into the clocks category, thanks to Dietrich Lubs, a protégé of Dieter Rams. Lubs was responsible for many of the iconic clock designs that remain popular to this day.

This Braun classic analogue alarm clock features an easy-to-read dial layout and the iconic yellow second hand, synonymous with Braun's award-winning design legacy. Recently, this clock has undergone an update, incorporating an integrated foot snooze/light feature, an improved movement, and luminous-tipped hour and minute hands.

Key Features:

• Crescendo beep alarm: The beep alarm gets more frequent and louder if not turned off.
• Integrated foot snooze/light function: The snooze interval is 5 minutes, and the light illuminates for 5 seconds when manually activated by pressing the product housing.
• Quiet precision quartz movement (new generation)
• Luminous-tipped hands and iconic yellow second hand
• Requires 1x AAA battery (not included)

The clean, simplistic dial and contrasting hands (with luminous tips) offer great legibility, while the quartz tick movement ensures a quiet and precise timekeeping experience.

Additional Information:

• 2-year guarantee
• Box contains: 1x Braun classic analogue alarm clock, 1x instruction manual

Braun's legacy of design excellence is evident in this classic alarm clock, where form and function seamlessly converge to deliver a timeless and user-friendly timepiece.

product information: